Wealth Management for Student-Athletes
Built on Values That Last
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We are one of the few wealth management firms dedicated exclusively to working with collegiate and professional athletes navigating the world of NIL (Name, Image, and Likeness) compensation. Our clients aren’t just thinking about today — they’re building legacies.
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They want to be smart stewards of their money, grow their wealth with intention, and pass down sound financial habits to future generations.
Our most successful clients embody what we call the 6 Farrall Fs:
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FAMILY – They would do anything for their loved ones and strive to lift them up.
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FINANCIAL Security – They seek peace of mind today and stability for tomorrow.
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FUN – They embrace joy and bring energy to everything they do.
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FRIENDS – They surround themselves with people who truly care about them.
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FULFILLMENT – They live with purpose, give back, and make a difference in others’ lives.
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FITNESS – They take care of their bodies to live fully and perform at their best.
If you’re a student-athlete with NIL income and a long-term vision, let’s talk about how we can help you turn today’s opportunities into a lifetime of impact.
Mission Statement
To empower college student-athletes nationwide by providing premier, client-centric wealth management solutions that maximize their Name, Image, and Likeness (NIL) value. Through our holistic system—encompassing disability insurance and estate planning ("What if?"), investment management ("What when?"), and a five-tier branding program ("What now?")—we deliver innovative, strategic guidance with the highest standards of integrity, confidentiality, and excellence, fostering enduring financial confidence and peace of mind.
Vision Statement
Over the next five years, we aspire to be the leading nationwide wealth management firm for college student-athletes, recognized for transforming their NIL opportunities into lasting legacies. By fostering collaborative partnerships and upholding unparalleled confidentiality, we will inspire financial empowerment through innovative, strategic solutions, setting the standard for excellence in wealth management and ensuring every client achieves lifelong prosperity and peace of mind.
GREG FARRALL
As a former Division 1 football All-Big Ten winner, our CEO and Owner knows how difficult your job is. You are expected to be spectacular in your athleticism, exemplary in the classroom, and now extraordinary with NIL
deal making.
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Now that you have the rare opportunity to earn money for yourself in college, we would like to help you manage it.
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We can help you with financial literacy and investment management.
We do not want to be agents. We will leave that up to others that you trust. Our process is to help you manage your money and keep it for your following path in life.
We can invest your fortune for the next path, wherever it might take you.
